Inositols are increasingly appearing in supplements and may at first glance sound like yet another new concept in the nutritional world. But inositol is not new or exotic. It is a molecule that the body itself produces and uses every day – in cell membranes, in the brain and in the signaling pathways that control how cells respond to insulin and hormones. What makes inositols interesting is not their quick effects, but that they are part of the body's biological infrastructur

I've tried many ways to start the day over the years. Some periods I've chased energy, other times a calm stomach, sometimes just something that works in everyday life. The tricky part is that I'm often not even hungry in the morning. (Some of you would probably say "high cortisol", and yes - there may well be something to that.) All of this has turned breakfast into a constant experiment for me. Honestly, I've tried most things. Smoothies in every colour. Lemon water on an e

Words like wild, cultivated, and organic come up often when talking about berries and plants. They can sound self-explanatory - but they actually mean different things. For us, being clear about what they mean matters, especially since some of our raw materials come from Natural Nordic, who work with Nordic berries in various forms. Here we break down the concepts. Wild - berries that grow freely in nature Wild berries grow entirely on nature's own terms. They are not planted

NOW weight is made from ancient carob pods through a patented process to achieve extracted insoluble fibers, tannins with respect to natures ratios. I have a biomedical sciences degree. I co-founded a gut health/functional food company. And I’ll be honest, until a few years ago, I thought fiber was kind of boring too. Turns out, I was just looking at the wrong part of the story. When most people hear “fiber,” they picture a chalky powder and a vague promise about being more r